About Us

Who Are We?

Asfour Hotels Group is a distinguished brand in the hospitality industry, located in the heart of Mecca in the Al-Aziziyah district. The group was established in 2023 by businessman Saleh Tawfiq Asfour and has quickly made a prominent name for itself by providing comprehensive services to pilgrims, Umrah performers, and visitors of the Holy Mosque.

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Our Vision:

We aim to be the first choice for visitors in Mecca by providing an exceptional hospitality experience characterized by comfort and quality. We aspire to deliver services that meet the needs of all visitors in an environment that ensures focus on worship and devotion.

Our Goals:

Provide high-quality hotel services at competitive prices.

Ensure guest comfort by maintaining a clean and safe environment.

Enhance the guest experience by listening to their needs and aspirations.

Expand our hotel network to meet the growing demand in Mecca.

Our Values:

Respect: We consider every guest a part of our family.

Integrity: We operate with transparency and reliability in all our dealings.

Dedication: We are committed to providing the best services with the highest quality standards.

Innovation: We are always looking for new ways to improve our services.

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Saleh Tawfiq Asfour

Investor and Businessman

Saleh Tawfiq Asfour, a Palestinian investor and businessman residing in Saudi Arabia. He is deaf and a social activist advocating for the rights of people with disabilities, especially the deaf community. He is the General Manager of Asfour Regional Hotel Services Company and oversees various investments in Jordan and Saudi Arabia.